Google AdWords Top Tips
Written by Melanie Revins on 2nd March 2017
Google AdWords is one of the most effective advertising platforms on the planet. If you want to get your business in front of online customers, then Google AdWords is ideal. If you need AdWords help, FCDM can help. Here are some Google AdWords Top Tips from our experienced team.
As with any form of advertising, it’s important to invest your time and money wisely. Before you start a Google AdWords campaign, try to gain as much knowledge on the service as is practical. Understand how much you’re spending, where you’re spending it, what the results are likely to be and how the investment can help your business grow.
Using Google AdWords, you can encourage users to engage with your brand regardless of what your goal is. The most common goals would include encouraging a user to:
- Take action on your website.
- Visit your store.
- Call your business.
- Install your app.
ADWORDS HELP FOR SMALL BUSINESS
Regardless of what your goal is, there are some basic rules of thumb that will help deliver return on investment for your business via Google AdWords.
1 – KEYWORDS
Select keywords that fit with the product/service that you’re offering. Choosing good keywords will help you target the right people. Use Googles Keyword Planner to help make sure you’re using effective keywords.
2 – TARGET YOUR AUDIENCE
Every business is going to have a different target audience. Google AdWords allows you to select who sees your ad depending on lots of variables including their gender, location, age and even the types of sites they visit.
3 – MEASURE RESULTS
Pay close attention to how your ad performs. Take note of what device you’re getting a response from. A bid adjustment on that, or on location, or any other element of your campaign can deliver big results.
4 – CROSS PLATFORM
As above, make sure to pay attention to what platform/device a user is using to interact with your ad. If a high percentage of your impressions are coming from mobile, make sure that your ad looks perfect on mobile. Paying attention to the small things will make all the difference.
5 – BID STRATEGY
It’s worth using Google Bid Simulator to see estimates of your results before physically making the bid. You can find the simulators on the Ad Groups and Keywords tabs. Study your competitors and add helpful columns such as ‘estimated first page bid’ to quickly and easily make sure you’re bidding in an intelligent fashion.
If you’d like help with your Google AdWords, or would like to discuss options, feel free to contact FCDM here.