Google launches Goal Optimised Shopping Campaigns
Written by Deirdre Keon on 10th May 2018
The release of Google’s Goal Optimised Campaigns marks another step towards Google’s focus on automation and machine-learning.
Google have recently announced a new Shopping campaign type called Goal Optimised Campaigns. The campaigns will use machine learning to aim to automatically optimise ad delivery to achieve the defined conversion goal value, such as revenue or return on ad spend.
The innovative new campaign type will combine dynamic Remarketing and standard Shopping in one campaign in order to deliver an ad across Google properties and the ad network. Ads can display on Google Search results, Gmail and YouTube, as well as Search partners and the Google Display Network.
For most businesses, Google Shopping and Google Remarketing serve two very different purposes. Google Remarketing allows you to re-engage your customers and bring them back to your site to convert, whereas Google Shopping is a tool for capitalising on your brand equity and driving new customer acquisition.
The release of Google’s Goal Optimised Campaigns marks another step towards Google’s focus on automation and machine-learning. GOCs effectively merge Google Shopping campaigns with Google Responsive Remarketing ads, opening up the reach of your Google Shopping ads to not just the Search Network, but the Display Network, YouTube, and even Gmail, all in one campaign.
At FCDM, we have a proven track record in creating and managing winning Google AdWords campaigns for our clients, who are dotted all over the globe.
FCDM are a trusted and certified Google AdWords Partner, which is the highest award that is given to us directly by Google. Google certified partners are more equipped to help your business grow and prosper online. We know how to transform your Google AdWords campaign into your most powerful lead generation tool.