Pinterest as a Content Marketing Tool
Written by Deirdre Keon on 13th July 2018
Pinterest can be powerful marketing tool and helps to build brand awareness, improve engagement, drive conversions and generate increased website traffic.
According to Pinterest, in 2017 there were 175 million active Pinterest users around the world and 75 billion ideas “pinned.” Ninety-three percent of Pinterest users, use Pinterest to decide what to buy online, and 67 percent have said they discovered new products because of what they’ve seen on Pinterest.
But can it be an effective content marketing tool? Absolutely!
When considering using Pinterest as a contect marketing tool, it’s important to keep your online marketing strategy in mind and how the functions of Pinterest will compliment your content strategy goals.
How can Pinterest contribute to my business as a Content Marketing Tool?
While you can follow and be followed on Pinterest, your content can be seen in a number of ways by people in and outside of your network. A pin on Pinterest can lead directly to your website, product and landing pages or content. Pinterest is fun and users can absorb a large amount of content through the images that you share.
How can you harness the power of Pinterest as a Content Marketing Tool?
First and foremost it is vital to make it very easy for your website visitors to ‘Pin’ from your pages. This can be done by using Pinterest’s own Save Button or customize your own share button.
Depending on what your business sells or publishes, you should enable Rich Pins if possible. Product Pins give pricing info while Article Pins would be perfect for your latest blog.
Which is even more reason to get the jump on this strategy before it really takes off in the content marketing space.
At FCDM, we have used Pinterest to help many of our clients to increase brand awareness and sales by harnessing Pinterest as a Content Marketing Tool.
For Flowers.ie, we have used Pinterest to help to grow brand awareness rapidly by providing an engaging way to reach their target market through the content that they share. Their sales have grown steadily and they attribute much of that growth to Pinterest. Within the first 2 months of using Promoted Pins, they saw a 15% increase in sales and revenue. Their compelling content has been saved by a significant number of pinners, allowing them to reap the benefits of their Promoted Pins long after a campaign is over and continue to see their cost per acquisition decrease continually.