Web Analytics Services

Web analytics is the cornerstone of digital marketing, without a comprehensive understanding of your web analytics you have no idea of what works and what does not, you are flying in the dark.
 

Web Analytics Services

“The beauty of digital is that everything is hyper measurable and we mean everything”

What can Web Analytics tell you?

  • Top user tasks
  • Time spent on page
  • Visitor numbers
  • Conversion rate
  • Return on investment
  • How traffic is coming to your site
  • Search terms
  • Event tracking
  • Offline event monitoring
  • Touch points
  • Traffic sent from social media & email marketing
  • Converting traffic
  • Source of traffic
  • Track site search
  • Track phone calls
  • AdWords integration
  • Paid & natural search traffic
  • Traffic by device
  • Location of traffic
  • Visitors flow
  • Content viewed
  • Ecommerce Tracking
  • Trends

The list is endless but the data alone is useless, it is the interpretation of this data into actionable improvements that is the important thing, and everything your customers do and want is in the data.

Web Analytics can be used to improve every element of your online presence and is the most powerful tool available to digital marketers, Analytics helps improve the customer journey and in turn improves the company’s bottom line, web analytics is a key ingredient to online success. Talk to our Web Analytics Services experts today.

 

If you would like FCDM to help with your Web Analytics get in touch now!

 

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