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Google's Link Spam Update

Google’s link spam update is primarily aimed at tackling link spam more efficiently. Google’s algorithms are ever evolving. The newest algorithm update has come in the form of a new link spam update, that is currently being rolling out across various locations. What is Google’s link spam update? Google’s link spam update is primarily aimed … Continue reading Google’s Link Spam Update is now Rolling Out: Are You Ready?

Instagram Reels Ads

Instagram Reels ads will help businesses to reach much larger audiences and drive increased engagement! Instagram have recently rolled out a new and innovative ad format on Instagram Reels. Although Instagram began testing Reels ads in a small number of locations in March, they have now rolled them out to all 80 countries. We have … Continue reading Instagram Reels Ads: What You Need To Know

Maximising LinkedIn Performance

Maximising LinkedIn performance: New features offer a wealth of new opportunities! LinkedIn recently announced that it was introducing some exciting new features. As many businesses continue to grapple with creating effective strategies for maximising LinkedIn performance, the professional networking platform has responded by launching new features including event ads, boosted posts, custom streaming integrations and … Continue reading Maximising LinkedIn Performance: Top Tips

The Importance of Embracing Live Chat

Live Chat has gained immense popularity during the pandemic and the benefits of embracing Live Chat are enormous. Live Chat has gained immense popularity during the Covid-19 pandemic and is growing at a tremendous rate. A recent study, that examined the adoption of Live Chat and messaging in 2020, found that almost 40% of millennials … Continue reading The Importance of Embracing Live Chat

What Social Media platforms are suitable for your organisation?

As Social Media advertising continues to become an integral part of the marketing mix, many organisations still struggle to decide where they should place their advertising spend. Although most Social Media platforms can provide unique ways to capture your target audience’s attention, it’s important to evaluate which Social Media platforms are best for your organisation, … Continue reading What Social Media platforms are suitable for your organisation?

Responsive Search Ads

Responsive search ads are now Google’s largest, and most flexible search ad format that harness the power of machine learning. Google recently announced that Responsive search ads will officially become the default ad type for Google Search campaigns in Google Ads. Responsive search ads are now Google’s largest, and most flexible search ad format that … Continue reading Responsive Search Ads: The Future of Google Ads

Google My Business

Google My Business can play a pivotal role in helping to grow your audience and engaging them in a more meaningful way. Google announced recently that it has now started to roll out an enhanced performance reporting feature for Google My Business. The new reporting feature will be available within your Google My Business profile … Continue reading Google My Business – Enhanced Performance Reporting

Twitters New Feature

Twitter has launched ‘Fleets’ that allows users to post content that vanishes after 24 hours. Twitter explained recently that ‘Fleets are for sharing momentary thoughts – they help start conversations and only stick around for 24 hours’ in a bid to help people feel more comfortable joining a conversation online, whatever it may be related … Continue reading Time To Start ‘Fleeting’ with Twitters New Feature

Video Content

In today’s digital landscape, businesses need to commit to incorporating more video content into their digital marketing strategies. It is true to say that content is the nucleus of any digital marketing strategy and everything else revolves around it. To engage your target audiences, you need to continually create compelling and thought-provoking content and in … Continue reading Why is Video Content Essential?

Online Customer Reviews

Building valuable online customer reviews in today’s digital world is vital and we have compiled some top tips on what your business should be focusing on. It’s no secret that online reviews can have a significant impact on if potential customers will make a purchase from a business. Hence, building online reviews from your customers … Continue reading The Importance of Online Customer Reviews

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