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Paid Search

Google Ads are now the king of paid search and has been for quite some time and remains one of the best ways to drive new business and generate high quality leads. B2B paid search is a bit more challenging than when you are advertising direct to the consumer. At FCDM, we test various ad … Continue reading Generating High Quality Leads with Paid Search

Pinterest as a Content Marketing Tool

Pinterest can be powerful marketing tool and helps to build brand awareness, improve engagement, drive conversions and generate increased website traffic. According to Pinterest, in 2017 there were 175 million active Pinterest users around the world and 75 billion ideas “pinned.” Ninety-three percent of Pinterest users, use Pinterest to decide what to buy online, and … Continue reading Pinterest as a Content Marketing Tool

choosing the right domain name for your business

Your brand is important, and your domain name is the foundation upon which your online brand will be built. Your domain name is how users will find, remember, share and identify your company online. Your domain name domain is often the first thing that your customers will see, so it is important to find a … Continue reading Top Tips for Choosing the Perfect Domain Name

Twitter will now use thousands of behaviour signals when filtering search, replies and algorithmic recommendations, pushing tweets from offending users farther down the timeline. Twitter has recently announced another significant change to the way its conversations will work, evaluating not just the content of individual tweets but the way users behave more broadly on the … Continue reading Twitter Updates

Goal Optimized Shopping Campaigns

The release of Google’s Goal Optimised Campaigns marks another step towards Google’s focus on automation and machine-learning. Google have recently announced a new Shopping campaign type called Goal Optimised Campaigns. The campaigns will use machine learning to aim to automatically optimise ad delivery to achieve the defined conversion goal value, such as revenue or return … Continue reading Google launches Goal Optimised Shopping Campaigns

awards

FCDM is delighted to announce that we are finalists in the ‘Exporter of the Year’ category at the upcoming 2018 Athlone Business Awards. The Athlone Business Awards is an annual event hosted by the Athlone Chamber of Commerce that recognises local businesses that excel in their area of expertise. At FCDM, we pride ourselves on … Continue reading FCDM nominated for Prestigious Award

New Google My Business dashboard

Google is now slowly rolling out the new Google My Business dashboard. Although Google offers many options for small and local business owners to promote their business, the process hasn’t always been crystal clear. With so many choices like, Google+, Maps, and Google Search, business owners previously had to manage multiple profiles to reach their … Continue reading New Google My Business Dashboard

AdWords Help

In preparation for Facebook’s coming algorithm shifts, it is important for businesses to look to diversify their traffic sources. With over 500 million users and a more business-cantered approach than other social media platforms, LinkedIn can be a great tool to generate sales. Over the past year, LinkedIn has been developing its marketing solutions for … Continue reading Broadening Your Audience Potential with LinkedIn

The Importance of Optimising for Voice Search

The volume of voice search is increasing particularly with the rise of voice assistants. All major technology providers have heavily invested in virtual assistants and voice search. Google has Google Assistant, Apple has Siri, Amazon has Alexa and so on. Optimising your digital campaigns for voice search is now a vital component in any strategy … Continue reading The Importance of Optimising for Voice Search

Facebook Announce News Feed Changes

According to a recent announcement from Mark Zuckerberg, what we will see on our News Feed is set to change very soon. Nowadays, most of our Facebook news feeds are dominated by professionally made content from brands, businesses and the media. According to a recent announcement from Mark Zuckerberg, that is all set to change … Continue reading Facebook Announce News Feed Changes

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